AS Distribution

Uniting Europe and Asia.


We are a European motorbike accessories distributor in China since 2014. We do not only import and distribute products, we also act as the Branch Office of our clients, focusing our attention not only on sales but also on building the awareness of the brands in the country.

How we do it? Get to know more below:

After market

Over the years we have developed a very extensive and reliable network with which we cover all the country.

  • 30 Sub-distributors
  • +2.000 points of sale


China is extremely advanced (and complex) when it comes to digital and that’s why for AS Distribution working the online channel is a top priority.
We add value to the brands we represent by introducing them on the Chinese digital ecosystem:

we have our own eshop on and Tmall

Social Media
working communications on main platforms



Building our brands awareness is a priority for us and key to succeed. We are very active and participate in all kinds of events; from dealers’ meetings to races to main motorbike Fairs. Check out some of our last activities here.


We collaborate and work OEM projects with the main motorbikes factories in the country.

+ 2000
points of sale in all China
+ 10M€
in sales
+ 3000m2
warehouse in Shanghai

Our Clients

When adding new brands on our portfolio we prioritize quality over quantity. We work with brands that are leaders in their category and brands that share our vision about the market and the importance of adapting to it by working together the positioning and awareness of the brand.
Gruppo Pritelli
See our projects


You can download here our dossier in pdf format if you want.

Asian Distribution
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